Oh yes..its sad but true that this species rules ad agencies today. They belive that by dressing "differerently", they would be attributed with having "different" thoughts and ideas as well- "Im a lateral thinker you know"
Most agencies today only seem to be encouraging this kind of an attitude with very little accountability resting on the creative team for the success of a campaign- (Its a different matter that if the campaign is a success, even if they are distantly associated with it they waste no time in taking credit for it through agency mouthpieces floating on the net).
So when the accountability levels are almost absent with the creative team, they are hardly ever motivated towards creating successful campaigns and thereby contribute to a successful business in the long term for their clients.
Im yet to come across a creative guy/gal who tries not be someone else. They say "we are just trying to be ourselves". Ok ..so is being sloppy, unkempt and having an unbathed appearance and wearing stained clothes a sign of trying to be oneself..In that case whats so unique about these creative guys. Most of them try to do just that.
God.. will these pseudo creatives for once realize that the world is not made up of fools..specially the world they interact closely with- the corporates and get their act together.
They sure need to be a helluva lot more responsible to the business they are working on. What one needs is their creative output to be different and cool and not them struggling to make themselves appear different and cool...THAT IS JUST SO UNCOOL
